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Marta M. Estrada · Study
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Author
Marta M. Estrada
13 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-3644-4514
Works
13 shown
Co-creating customer experiences in service ecosystems: a study in a tourist destination
Journal of Services Marketing
·
2024
·
3 authors
·
Open access
18
citations
Memorable customer experiences and autobiographical memories: From service experience to word of mouth
Journal of Retailing and Consumer Services
·
2023
·
4 authors
·
Open access
60
citations
Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities
Journal of Business Research
·
2021
·
4 authors
·
Open access
46
citations
Does Emotional Intelligence Influence Academic Performance? The Role of Compassion and Engagement in Education for Sustainable Development
Sustainability
·
2021
·
4 authors
·
Open access
127
citations
Increasing customer loyalty through customer engagement in the retail banking industry
Spanish Journal of Marketing - ESIC
·
2019
·
3 authors
·
Open access
106
citations
Environmental Sustainability and the Hospitality Customer Experience: A Study in Tourist Accommodation
Sustainability
·
2019
·
4 authors
·
Open access
50
citations
CSR marketing outcomes and branch managers’ perceptions of CSR
International Journal of Bank Marketing
·
2019
·
3 authors
·
Open access
53
citations
Customer engagement, non-transactional behaviors and experience in services
International Journal of Bank Marketing
·
2019
·
3 authors
78
citations
Improving relationship quality during the crisis
Service Industries Journal
·
2018
·
3 authors
·
Open access
31
citations
Consequences of customer engagement and customer self-brand connection
Journal of Services Marketing
·
2018
·
3 authors
210
citations
Service quality in bank during an economic crisis
International Journal of Bank Marketing
·
2016
·
5 authors
73
citations
Social value in retail banking
International Journal of Bank Marketing
·
2013
·
4 authors
36
citations
La edad cognitiva como variable de segmentación en las personas mayores: un estudio exploratorio
Los mercados del mañana: bases para su análisis hoy, 2011, ISBN 978-84-7356-785-5
·
2011
·
3 authors
0
citations