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Zhaoyang Guo · Study
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Author
Zhaoyang Guo
14 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-2808-7382
Works
14 shown
He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias
Journal of Consumer Research
·
2024
·
4 authors
14
citations
The self on display: The impact of self‐objectification on luxury consumption
Psychology and Marketing
·
2024
·
3 authors
·
Open access
19
citations
Does survival threat make us irrational? The effects of disease cues on sunk cost bias
Journal of Consumer Affairs
·
2024
·
3 authors
1
citations
How managerial ties affect hotels’ proactive environmental practices in China: The contingent role of institutional environments
International Journal of Hospitality Management
·
2020
·
4 authors
33
citations
Lucky Events and the Need for Uniqueness
Psychological Reports
·
2020
·
3 authors
11
citations
Lonely heart? Warm it up with love: the effect of loneliness on singles’ and non-singles’ conspicuous consumption
European Journal of Marketing
·
2020
·
3 authors
22
citations
Loyal past, fickle future: The effects of temporal thinking on consumers' variety-seeking behaviors
Social Behavior and Personality An International Journal
·
2019
·
2 authors
·
Open access
8
citations
Risk-taking for entrepreneurial new entry: risk-taking dimensions and contingencies
International Entrepreneurship and Management Journal
·
2019
·
2 authors
48
citations
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China
Journal of Business Research
·
2018
·
6 authors
126
citations
Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance
Journal of the Academy of Marketing Science
·
2018
·
4 authors
144
citations
When Do Online Consumers Shop in an Offline Store: The Moderating Effects of Product Characteristics
Journal of Marketing Channels
·
2016
·
3 authors
28
citations
An examination of how and when the top management team matters for firm innovativeness: The effects of TMT functional backgrounds
Innovation
·
2014
·
3 authors
44
citations
Corporate Governance and Firm Performance of Listed Firms in Sri Lanka
Procedia - Social and Behavioral Sciences
·
2012
·
2 authors
·
other
·
Open access
101
citations
Exploring the antecedents of compulsive buying tendency among adolescents in China and Thailand: A consumer socialization perspective
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
·
2011
·
1 author
·
Open access
21
citations