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Nader H. Shooshtari · Study

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Nader H. Shooshtari

9 works· latest 2014· 1 institutionscluster: provisional

h-index8

i108

Citations219

Works here9

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Most cited in this library

Introduction to the Special Issue: Marketing of High-Technology Products and Innovations2003 · 53 citations
Brand Naming in China: Sociolinguistic Implications2003 · 42 citations
Internationalizing the Business Curriculum1993 · 30 citations
Internationalization of the Business Curriculum at U.S. Colleges and Universities2001 · 29 citations
Curriculum Internationalization at AACSB Schools: Immersive Experiences, Student Placement, and Assessment2014 · 20 citations

Works

9 shown

Curriculum Internationalization at AACSB Schools: Immersive Experiences, Student Placement, and Assessment

Journal of Teaching in International Business·2014·2 authors

20citations

Reducing Ethnocentrism in International Business Students with an Online Multicultural Supplement

Journal of Teaching in International Business·2007·3 authors

14citations

Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota

Advertising & Society Review·2007·2 authors

14citations

On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing

Journal of International Consumer Marketing·2006·2 authors

10citations

Brand Naming in China: Sociolinguistic Implications

Multinational Business Review·2003·2 authors

42citations

Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

The Journal of Marketing Theory and Practice·2003·2 authors·editorial

53citations

Differences in the Effectiveness of Internationalization of Undergraduate Business Education in Achieving Job Placement Success

Journal of Teaching in International Business·2002·3 authors

7citations

Internationalization of the Business Curriculum at U.S. Colleges and Universities

Journal of Teaching in International Business·2001·4 authors

29citations

Internationalizing the Business Curriculum

Journal of Teaching in International Business·1993·3 authors

30citations