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Jana Bowden · Study
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Author
Jana Bowden
18 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0001-5681-5709
Works
18 shown
Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience
Journal of Consumer Behaviour
·
2024
·
3 authors
·
Open access
45
citations
Consumer well-being (CWB): conceptualisation, contextualisation and a research agenda
Service Industries Journal
·
2023
·
3 authors
23
citations
Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
Annals of Operations Research
·
2022
·
5 authors
·
Open access
298
citations
The four pillars of tertiary student engagement and success: a holistic measurement approach
Studies in Higher Education
·
2019
·
3 authors
·
Open access
417
citations
Negative Engagement
·
2018
·
3 authors
·
other
22
citations
Exploring customer engagement valences in the social services
Asia Pacific Journal of Marketing and Logistics
·
2017
·
3 authors
54
citations
Engagement valence duality and spillover effects in online brand communities
Journal of Service Theory and Practice
·
2017
·
5 authors
224
citations
A Multi-Valenced Perspective on Consumer Engagement Within a Social Service
The Journal of Marketing Theory and Practice
·
2017
·
3 authors
44
citations
Developing a spectrum of positive to negative citizen engagement
·
2015
·
2 authors
25
citations
Exploring the process of customer engagement, self-brand connections and loyalty
DOAJ (DOAJ: Directory of Open Access Journals)
·
2015
·
2 authors
·
Open access
24
citations
Service relationships and the customer disengagement – engagement conundrum
Journal of Marketing Management
·
2014
·
3 authors
124
citations
Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight
Journal of Foodservice Business Research
·
2013
·
3 authors
88
citations
Sex doesn't matter: the role of gender in the formation of student-university relationships
Journal of Marketing for HIGHER EDUCATION
·
2011
·
2 authors
46
citations
Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies
Asian Social Science
·
2011
·
2 authors
·
Open access
72
citations
Engaging the Student as a Customer: A Relationship Marketing Approach
Marketing Education Review
·
2011
·
1 author
147
citations
To Delight or Not to Delight? An Investigation of Loyalty Formation in the Restaurant Industry
Journal of Hospitality Marketing & Management
·
2011
·
2 authors
87
citations
Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry
Journal of Hospitality Marketing & Management
·
2009
·
1 author
216
citations
The Process of Customer Engagement: A Conceptual Framework
The Journal of Marketing Theory and Practice
·
2008
·
1 author
1,365
citations