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Meenu Mathur · Study

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Meenu Mathur

2 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-3845-9162

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i102

Citations52

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Most cited in this library

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing2020 · 33 citations
Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands2021 · 19 citations

Works

2 shown

Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands

International Journal of Applied Management and Technology·2021·2 authors·Open access

19citations

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Cogent Business & Management·2020·3 authors·Open access

33citations