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Gabriele Murtas · Study

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Gabriele Murtas

4 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-3325-5483

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i103

Citations103

Works here4

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Most cited in this library

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse2023 · 55 citations
Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management2024 · 28 citations
Co-branding strategies in luxury fashion: the Off-White case2022 · 17 citations
A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear2021 · 3 citations

Works

4 shown

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour·2024·2 authors·Open access

28citations

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Journal of Global Fashion Marketing·2023·3 authors

55citations

Co-branding strategies in luxury fashion: the Off-White case

Journal of Strategic Marketing·2022·4 authors

17citations

A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear

SAGE Publications: SAGE Business Cases Originals eBooks·2021·5 authors·other

3citations