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Michael L. Klassen · Study
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Author
Michael L. Klassen
9 works
· latest 2009
· 2 institutions
cluster: provisional
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Citations
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Most cited in this library
Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
2000 · 143 citations
Men and Women: Images of Their Relationships in Magazine Advertisements
1993 · 110 citations
Consumer ethics in cross‐cultural settings
1995 · 90 citations
Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education
2001 · 80 citations
Perception of Attractiveness by Obesity and Hair Color
1989 · 40 citations
Works
9 shown
Comparison shopping on the internet
International Journal of Business Information Systems
·
2009
·
3 authors
13
citations
Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education
Journal of Marketing for HIGHER EDUCATION
·
2001
·
1 author
80
citations
Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications
Journal of Current Issues & Research in Advertising
·
2000
·
3 authors
143
citations
Perceived effect of a salesperson's stigmatized appearance on store image: an experimental study of student's perceptions
The International Review of Retail Distribution and Consumer Research
·
1996
·
3 authors
13
citations
Consumer ethics in cross‐cultural settings
European Journal of Marketing
·
1995
·
3 authors
90
citations
Men and Women: Images of Their Relationships in Magazine Advertisements
Journal of Advertising Research
·
1993
·
2 authors
110
citations
Employee appearance and the Americans with Disabilities Act: An emerging issue?
Employee Responsibilities and Rights Journal
·
1992
·
3 authors
13
citations
Catalog loyalty
Journal of Direct Marketing
·
1992
·
2 authors
18
citations
Perception of Attractiveness by Obesity and Hair Color
Perceptual and Motor Skills
·
1989
·
2 authors
40
citations