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Ellen Schmidt‐Devlin · Study

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Ellen Schmidt‐Devlin

3 works· latest 2023· 1 institutionscluster: provisional

h-index3

i103

Citations61

Works here3

21

22

23

Most cited in this library

Sports fandom in the metaverse: marketing implications and research agenda2023 · 31 citations
How to Go GloCal: Omni-Brand Orientation Framework2021 · 20 citations
Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit2022 · 10 citations

Works

3 shown

Sports fandom in the metaverse: marketing implications and research agenda

Marketing Letters·2023·2 authors·Open access

31citations

Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit

Journal of Consumer Behaviour·2022·4 authors·Open access

10citations

How to Go GloCal: Omni-Brand Orientation Framework

Journal of International Marketing·2021·3 authors

20citations