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Bilal Mustafa Khan · Study

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Bilal Mustafa Khan

4 works· latest 2012· 1 institutionscluster: provisionalORCID 0000-0002-3762-0030

h-index4

i104

Citations170

Works here4

10

11

12

Most cited in this library

Human resource management: an Islamic perspective2010 · 108 citations
Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry2012 · 27 citations
Importance of Brand Personality To Customer Loyalty: A Conceptual Study2011 · 25 citations
Celebrity Endorsement: A Congruity Measure of Personalities2011 · 10 citations

Works

4 shown

Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing·2012·3 authors

27citations

Importance of Brand Personality To Customer Loyalty: A Conceptual Study

New Media and Mass Communication·2011·2 authors

25citations

Celebrity Endorsement: A Congruity Measure of Personalities

Research on humanities and social sciences·2011·2 authors

10citations

Human resource management: an Islamic perspective

Asia-Pacific Journal of Business Administration·2010·3 authors

108citations