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Paul R. Prabhaker · Study

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Paul R. Prabhaker

8 works· latest 2004· 1 institutionscluster: provisional

h-index7

i107

Citations597

Works here8

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Most cited in this library

Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting1992 · 184 citations
Identifying Who Dislikes Television Advertising: Not by Demographics Alone1994 · 176 citations
Who owns the online consumer?2000 · 104 citations
The power of technology in business selling: call centers1997 · 53 citations
Integrated marketing‐manufacturing strategies2001 · 34 citations

Works

8 shown

E‐marketplaces

The Internet Encyclopedia·2004·1 author·other

1citations

Integrated marketing‐manufacturing strategies

Journal of Business and Industrial Marketing·2001·1 author

34citations

Who owns the online consumer?

Journal of Consumer Marketing·2000·1 author

104citations

The power of technology in business selling: call centers

Journal of Business and Industrial Marketing·1997·2 authors

53citations

Marketing implications of newer manufacturing technologies

Journal of Business and Industrial Marketing·1995·3 authors

32citations

Identifying Who Dislikes Television Advertising: Not by Demographics Alone

Journal of Advertising Research·1994·2 authors

176citations

Hierarchical heuristics in evaluation of competitive brands based on multiple cues

Psychology and Marketing·1994·2 authors

13citations

Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting

Journal of Advertising Research·1992·2 authors

184citations