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Fernando Navarro-Lucena · Study

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Fernando Navarro-Lucena

2 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-2900-8201

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Citations15

Works here2

24

Most cited in this library

Effects of the spectator's emotional attachment to esports players on the sponsoring brand2024 · 9 citations
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification2024 · 6 citations

Works

2 shown

The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification

Marketing Intelligence & Planning·2024·3 authors·Open access

6citations

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

Academia Revista Latinoamericana de Administración·2024·3 authors·Open access

9citations