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Tracy R. Harmon‐Kizer · Study

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Tracy R. Harmon‐Kizer

6 works· latest 2019· 2 institutionscluster: provisionalORCID 0000-0003-2362-4046

h-index5

i105

Citations135

Works here6

13

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19

Most cited in this library

When multiple identities compete: The role of centrality in self‐brand connections2013 · 46 citations
The effects of schema congruity on consumer response to celebrity advertising2014 · 27 citations
Antecedents and outcomes of market mavenism: Insights based on survey and purchase data2015 · 27 citations
How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?2015 · 19 citations
The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns2019 · 13 citations

Works

6 shown

The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns

Journal of Promotion Management·2019·1 author

13citations

Let the Borrower Beware: Towards a Framework for Debiasing Rollover Behavior in the Payday Loan Industry

Journal of Consumer Policy·2019·1 author

3citations

How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?

The Journal of Marketing Theory and Practice·2015·4 authors

19citations

Antecedents and outcomes of market mavenism: Insights based on survey and purchase data

Journal of Business Research·2015·3 authors

27citations

The effects of schema congruity on consumer response to celebrity advertising

Journal of Marketing Communications·2014·1 author

27citations

When multiple identities compete: The role of centrality in self‐brand connections

Journal of Consumer Behaviour·2013·3 authors

46citations