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ez

2 works· latest 2011cluster: provisional

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i102

Citations68

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Most cited in this library

Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits2011 · 50 citations
Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception2010 · 18 citations

Works

2 shown

Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits

AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2011·5 authors·Open access

50citations

Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception

AFRICAN JOURNAL OF BUSINESS MANAGEMENT·2010·5 authors·Open access

18citations