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Hyeonjin Soh · Study

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Hyeonjin Soh

4 works· latest 2015· 2 institutionscluster: provisional

h-index3

i103

Citations329

Works here4

05

07

09

15

Most cited in this library

Measuring Trust In Advertising2009 · 251 citations
Trust in Different Advertising Media2007 · 56 citations
Local Advertising Decision Makers' Perceptions of Media Effectiveness and Substitutability2005 · 19 citations
Consumer Responses to Storytelling Advertising:Investigating the Power of Empathic Response2015 · 3 citations

Works

4 shown

Consumer Responses to Storytelling Advertising:Investigating the Power of Empathic Response

Gwanggohak yeon-gu/Gwang'gohag yeon'gu·2015·1 author

3citations

Measuring Trust In Advertising

Journal of Advertising·2009·3 authors

251citations

Trust in Different Advertising Media

Journalism & Mass Communication Quarterly·2007·3 authors

56citations

Local Advertising Decision Makers' Perceptions of Media Effectiveness and Substitutability

Journal of Media Economics·2005·3 authors

19citations