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Soyoen Cho · Study

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Soyoen Cho

3 works· latest 2014· 1 institutionscluster: provisional

h-index3

i103

Citations222

Works here3

07

10

14

Most cited in this library

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising2014 · 115 citations
Content analysis of corporate blogs as a relationship management tool2010 · 94 citations
Corporate Blogs as a Public Relations Tool: A Content Analysis Applying the Relational Maintenance Framework2007 · 13 citations

Works

3 shown

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Journal of Advertising·2014·3 authors

115citations

Content analysis of corporate blogs as a relationship management tool

Corporate Communications An International Journal·2010·2 authors

94citations

Corporate Blogs as a Public Relations Tool: A Content Analysis Applying the Relational Maintenance Framework

·2007·2 authors

13citations