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Anita Man Luo · Study
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Author
Anita Man Luo
4 works
· latest 2014
· 2 institutions
cluster: provisional
Works
4 shown
Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
Journal of Marketing Research
·
2014
·
3 authors
144
citations
Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
Journal of Marketing Research
·
2012
·
2 authors
61
citations
Assessing the Effect of Marketing Investments in a Business Marketing Context
Marketing Science
·
2011
·
4 authors
58
citations
Linking Brand Equity to Customer Equity
Journal of Service Research
·
2006
·
6 authors
·
Open access
386
citations