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Rachel Maldonado · Study

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Rachel Maldonado

5 works· latest 2008· 1 institutionscluster: provisional

h-index5

i105

Citations106

Works here5

98

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02

06

08

Most cited in this library

A theory-based measure of acculturation: The shortened cultural life style inventory2008 · 46 citations
Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy2002 · 19 citations
The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions2006 · 15 citations
Transition Challenges in Consumer Acculturation: Role Destabilization and Changes in Symbolic Consumption1999 · 15 citations
the Relationship Between Self-Esteem and Latino Consumer Acculturation1998 · 11 citations

Works

5 shown

A theory-based measure of acculturation: The shortened cultural life style inventory

Journal of Business Research·2008·3 authors

46citations

The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions

Journal of Promotion Management·2006·2 authors

15citations

Segmenting a Local Latino Market Using Berry=S Acculturation Taxonomy

ACR North American Advances·2002·2 authors

19citations

Transition Challenges in Consumer Acculturation: Role Destabilization and Changes in Symbolic Consumption

ACR North American Advances·1999·2 authors

15citations

the Relationship Between Self-Esteem and Latino Consumer Acculturation

ACR North American Advances·1998·2 authors

11citations