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Suvendu Kumar Pratihari · Study

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Suvendu Kumar Pratihari

2 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0001-6664-0279

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Citations117

Works here2

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Most cited in this library

CSR and corporate branding effect on brand loyalty: a study on Indian banking industry2017 · 89 citations
Corporate social identity: an analysis of the Indian banking sector2018 · 28 citations

Works

2 shown

Corporate social identity: an analysis of the Indian banking sector

International Journal of Bank Marketing·2018·2 authors

28citations

CSR and corporate branding effect on brand loyalty: a study on Indian banking industry

Journal of Product & Brand Management·2017·2 authors

89citations