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Martina Mutheu Mulwa · Study
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Martina Mutheu Mulwa
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· latest 2013
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Integrated Marketing Communication and Technology Adoption: A Case of Safaricom's M-PESA Mobile Money Transfer Services in Kenya
2013 · 8 citations
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Integrated Marketing Communication and Technology Adoption: A Case of Safaricom's M-PESA Mobile Money Transfer Services in Kenya
African Journal of Science Technology Innovation and Development
·
2013
·
2 authors
8
citations