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Nicole Jasmin Heß · Study

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Nicole Jasmin Heß

1 works· latest 2019· 1 institutionscluster: provisionalORCID 0009-0009-3940-1550

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Citations48

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Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores2019 · 48 citations

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Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores

Journal of Retailing·2019·5 authors

48citations