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Zeng Yuelong · Study

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Zeng Yuelong

1 works· latest 2022· 1 institutionscluster: provisional

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Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products2022 · 17 citations

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Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products

Frontiers in Psychology·2022·4 authors·Open access

17citations