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Doaa Herzallah · Study
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Doaa Herzallah
2 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0001-5066-2940
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Citations
127
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Most cited in this library
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
2021 · 69 citations
Drivers of purchase intention in Instagram Commerce
2022 · 58 citations
Works
2 shown
Drivers of purchase intention in Instagram Commerce
Spanish Journal of Marketing - ESIC
·
2022
·
3 authors
·
Open access
58
citations
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Journal of Research in Interactive Marketing
·
2021
·
3 authors
·
Open access
69
citations