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Roland Gau · Study

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Roland Gau

17 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0002-9382-891X

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i1014

Citations1,136

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Most cited in this library

Understanding the inherent complexity of sustainable consumption: A social cognitive framework2012 · 422 citations
Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation2009 · 150 citations
Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing2009 · 134 citations
Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers2011 · 95 citations
Concrete and abstract goals associated with the consumption of environmentally sustainable products2015 · 60 citations

Works

17 shown

Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Journal of Public Policy & Marketing·2020·7 authors·Open access

24citations

Subsistence Marketplaces: Challenges and Opportunities

Journal of Public Policy & Marketing·2019·4 authors·Open access

18citations

Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward

Emerald Group Publishing Limited eBooks·2018·3 authors·chapter

5citations

A Bottom-up Perspective on Sdgs: The Subsistence Marketplaces Approach

Social Business·2018·2 authors

8citations

Research methods for subsistence marketplaces*

Routledge eBooks·2017·3 authors·chapter

18citations

Concrete and abstract goals associated with the consumption of environmentally sustainable products

European Journal of Marketing

·2015

·3 authors

60citations

Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

Journal of Macromarketing·2014·4 authors

44citations

Perspectives on poverty alleviation: Community-based enterprise, development of innovation capability, and the vertical integration mindset

DigitalCommons@UTEP (The University of Texas at El Paso)·2013·4 authors

0citations

Research methods for subsistence marketplaces

Greenleaf Publishing eBooks·2013·3 authors·chapter

18citations

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Journal of Business Research·2012·11 authors

422citations

Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces

Journal of Business Research·2012·3 authors

34citations

Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers

W&M Publish (College of William & Mary)·2011·12 authors·Open access

95citations

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Journal of Macromarketing·2009·4 authors

150citations

Understanding the influence of literacy on consumer memory: The role of pictorial elements

Journal of Consumer Psychology·2009·4 authors

55citations

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Journal of Public Policy & Marketing·2009·4 authors

134citations

The Retail Shopping Experience for Low-Literate Consumers

·2008·2 authors

23citations

DOING WELL BY DOING GOOD: PURSUING COMMERCIAL SUCCESS BY INTERNALIZING SOCIAL GOOD IN SUBSISTENCE MARKETS.

Academy of Management Proceedings·2007·4 authors·other

28citations