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George Brooker · Study

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George Brooker

5 works· latest 1994cluster: provisional

h-index5

i105

Citations408

Works here5

76

81

86

94

Most cited in this library

The Self-Actualizing Socially Conscious Consumer1976 · 204 citations
A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals1981 · 110 citations
Music and Radio Advertising: Effects of Tempo and Placement1994 · 48 citations
Peer Ratings of Graduate Programs for Business1976 · 33 citations
The Effects of Sampling and Information on Brand Choice When Beliefs in Quality Differences Are Ambiguous1986 · 13 citations

Works

5 shown

Music and Radio Advertising: Effects of Tempo and Placement

ScholarWorks (Central Washington University)·1994·2 authors

48citations

The Effects of Sampling and Information on Brand Choice When Beliefs in Quality Differences Are Ambiguous

ACR North American Advances·1986·3 authors

13citations

A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals

Journal of Advertising·1981·1 author

110citations

The Self-Actualizing Socially Conscious Consumer

Journal of Consumer Research·1976·1 author

204citations

Peer Ratings of Graduate Programs for Business

The Journal of Business·1976·2 authors

33citations