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Heejae Lee · Study

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Heejae Lee

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-5795-3142

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Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers2024 · 121 citations

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Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers

International Journal of Human-Computer Interaction·2024·4 authors·Open access

121citations