S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Phillip M. Hart · Study
Home
/
Author
Phillip M. Hart
4 works
· latest 2019
· 2 institutions
cluster: provisional
Works
4 shown
Sales promotions for preorder products: The role of time‐of‐release
Psychology and Marketing
·
2019
·
4 authors
24
citations
Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness
Journal of Current Issues & Research in Advertising
·
2017
·
2 authors
47
citations
With or without you: The positive and negative influence of retail companions
Journal of Retailing and Consumer Services
·
2014
·
2 authors
50
citations
The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value
Journal of Marketing Management
·
2013
·
3 authors
86
citations