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Zarrel V. Lambert · Study
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Author
Zarrel V. Lambert
6 works
· latest 2015
· 2 institutions
cluster: provisional
Works
6 shown
Responses to customized products: the consumers’ behavioral intentions
Journal of Services Marketing
·
2015
·
3 authors
26
citations
Approximating Confidence Intervals for Factor Loadings
Multivariate Behavioral Research
·
1991
·
3 authors
79
citations
Alienation and Criticisms of Advertising
Journal of Advertising
·
1985
·
2 authors
64
citations
Generalizability of Cognitive Differentiation across Product and Social Domains
Psychological Reports
·
1976
·
2 authors
6
citations
Price and Choice Behavior
Journal of Marketing Research
·
1972
·
1 author
107
citations
Product Perception: An Important Variable in Price Strategy
Journal of Marketing
·
1970
·
1 author
27
citations