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Hsin-Hung Shen · Study

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Hsin-Hung Shen

1 works· latest 2021· 1 institutionscluster: provisional

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An evaluation for rebranding: the impact of logo change on brand attitude and brand loyalty2021 · 9 citations

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An evaluation for rebranding: the impact of logo change on brand attitude and brand loyalty

Pressacademia·2021·2 authors·Open access

9citations