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Brajesh Kumar · Study

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Brajesh Kumar

3 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0001-7225-2475

h-index3

i101

Citations21

Works here3

11

13

20

Most cited in this library

Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society2011 · 10 citations
Customers Buying Behavior And Preference Towards International Branded Sports Shoes2020 · 6 citations
Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration2013 · 5 citations

Works

3 shown

Customers Buying Behavior And Preference Towards International Branded Sports Shoes

SSRN Electronic Journal·2020·4 authors·preprint·Open access

6citations

Fast Moving Consumer Goods Industry in Rural Market of India: A Case of Mutual Reinvigoration

Ushus - Journal of Business Management·2013·2 authors·Open access

5citations

Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society

Advances In Management·2011·2 authors

10citations