SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mónika‐Anetta Alt · Study

Home/Author

Mónika‐Anetta Alt

11 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0001-9687-3372

h-index7

i106

Citations1,433

Works here11

13

18

19

20

21

22

25

Most cited in this library

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey2021 · 794 citations
Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention2020 · 340 citations
Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z2022 · 156 citations
Banking with a Chatbot – A Study on Technology Acceptance2021 · 76 citations
Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior2021 · 22 citations

Works

11 shown

Sustainable Development Goal‐Related Innovations and Financial Performance: Evidence From European Grocery Retailers

Corporate Social Responsibility and Environmental Management·2025·3 authors·Open access

5citations

NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z

International Journal of Retail & Distribution Management·2022·2 authors

15citations

Do digital natives use mobile payment differently than digital immigrants? A comparative study between generation X and Z

Electronic Commerce Research·2022·2 authors·Open access

156citations

Banking with a Chatbot – A Study on Technology Acceptance

Studia Universitatis Babeş-Bolyai. Oeconomica·2021·3 authors·Open access

76citations

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current Issues in Tourism·2021·4 authors

794citations

Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior

Market-Tržište·2021·2 authors·Open access

22citations

A mobiltárca elfogadásának generációs különbségei: az X és Z generáció összehasonlítása

Statisztikai Szemle·2021·2 authors·Open access

4citations

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Information·2020·3 authors·Open access

340citations

Managerial framework for bank advertising

International Journal of Bank Marketing·2019·3 authors

9citations

Are bank advertisement appeals adapted to local culture? - Lessons from multinational banks present in Romania and Hungary

European J of International Management·2018·2 authors

5citations

USING THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN TEENAGERS' ADOPTION OF SMARTPHONES IN TRANSYLVANIA

·2013·3 authors

7citations