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Rita Coelho do Vale · Study
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Author
Rita Coelho do Vale
9 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0002-7223-5568
Works
9 shown
Brand love measurement scale development: an inter-cultural analysis
Journal of Product & Brand Management
·
2019
·
2 authors
41
citations
To tell or not to tell? The impact of communicating consumer participation in new product development
Journal of Product & Brand Management
·
2018
·
2 authors
28
citations
Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
Journal of Business Ethics
·
2017
·
3 authors
·
Open access
31
citations
Private labels importance across different store loyalty stages: a multilevel approach
International Journal of Retail & Distribution Management
·
2017
·
2 authors
20
citations
Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity
Journal of Business Ethics
·
2016
·
2 authors
32
citations
The impact of private labels on consumer store loyalty: An integrative perspective
Journal of Retailing and Consumer Services
·
2015
·
3 authors
·
Open access
60
citations
The impact of copycat packaging strategies on the adoption of private labels
Journal of Product & Brand Management
·
2015
·
2 authors
·
Open access
49
citations
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
Journal of Consumer Psychology
·
2015
·
3 authors
39
citations
Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
Journal of Consumer Research
·
2008
·
3 authors
174
citations