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Jennifer L. Burton · Study

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Jennifer L. Burton

1 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0001-8612-7245

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How Do Consumers Respond To Storylines in Television Advertisements?2015 · 11 citations

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How Do Consumers Respond To Storylines in Television Advertisements?

Journal of Advertising Research·2015·3 authors

11citations