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Yancy D. Edwards · Study

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Yancy D. Edwards

1 works· latest 2003· 1 institutionscluster: provisionalORCID 0000-0003-2430-8192

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The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use2003 · 76 citations

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The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use

Quantitative Marketing and Economics·2003·4 authors

76citations