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Ammara Mahmood · Study

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Ammara Mahmood

4 works· latest 2019· 2 institutionscluster: provisionalORCID 0000-0002-3142-8259

h-index4

i104

Citations432

Works here4

14

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19

Most cited in this library

The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd2019 · 165 citations
What's in a logo? The impact of complex visual cues in equity crowdfunding2018 · 139 citations
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity2019 · 114 citations
How do customer characteristics impact behavior-based price discrimination? An experimental investigation2014 · 14 citations

Works

4 shown

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Journal of Marketing Research·2019·3 authors·Open access

114citations

The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd

Research Policy·2019·4 authors·Open access

165citations

What's in a logo? The impact of complex visual cues in equity crowdfunding

Journal of Business Venturing·2018·3 authors·Open access

139citations

How do customer characteristics impact behavior-based price discrimination? An experimental investigation

Journal of Strategic Marketing·2014·1 author

14citations