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Keith Crosier · Study

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Keith Crosier

8 works· latest 2004· 1 institutionscluster: provisional

h-index8

i108

Citations251

Works here8

83

99

01

03

04

Most cited in this library

How effectively do marketing journals transfer useful learning from scholars to practitioners?2004 · 57 citations
Advertising complainants: who and where are they?2001 · 43 citations
Marketing1983 · 38 citations
Account planning in Scottish advertising agencies: a discipline in transition2003 · 33 citations
Marketing communications1983 · 33 citations

Works

8 shown

How effectively do marketing journals transfer useful learning from scholars to practitioners?

Marketing Intelligence & Planning·2004·1 author

57citations

Account planning: whose role is it anyway?

Marketing Intelligence & Planning·2003·3 authors

10citations

Account planning in Scottish advertising agencies: a discipline in transition

Journal of Marketing Communications·2003·3 authors

33citations

Advertising complainants: who and where are they?

Journal of Marketing Communications·2001·2 authors

43citations

The Risk of Collateral Damage in Advertising Campaigns

Journal of Marketing Management·1999·4 authors

23citations

Towards a Praxiology of Advertising

International Journal of Advertising·1983·1 author

14citations

·1983·7 authors·book

38citations

Marketing communications

·1983·7 authors·chapter

33citations