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Madge M. Lyman · Study
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Madge M. Lyman
1 works
· latest 2006
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cluster: provisional
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Does the tail wag the dog? Brand personality in brand alliance evaluation
2006 · 38 citations
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Does the tail wag the dog? Brand personality in brand alliance evaluation
Journal of Product & Brand Management
·
2006
·
3 authors
38
citations