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Molly Chien-Jung Huang · Study

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Molly Chien-Jung Huang

6 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-5751-8420

h-index5

i105

Citations90

Works here6

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Most cited in this library

Who gets to decide your complaint intentions? The influence of other companions on reaction to service failures2013 · 33 citations
More Than Two Choices: The Influence of Context on the Framing Effect2012 · 15 citations
Burger or yogurt? Indulgent consumption in impression management contexts2014 · 15 citations
Fit or not? Bringing regulatory fit into the frame on health food preferences2019 · 15 citations
What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases2021 · 10 citations

Works

6 shown

What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases

Journal of Travel Research·2021·4 authors

10citations

Fit or not? Bringing regulatory fit into the frame on health food preferences

Asia Pacific Journal of Marketing and Logistics·2019·4 authors

15citations

Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects

Psychological Reports·2017·4 authors

2citations

Burger or yogurt? Indulgent consumption in impression management contexts

International Journal of Psychology·2014·4 authors

15citations

Who gets to decide your complaint intentions? The influence of other companions on reaction to service failures

International Journal of Hospitality Management·2013·3 authors

33citations

More Than Two Choices: The Influence of Context on the Framing Effect

Current Psychology·2012·4 authors

15citations