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Jacob Hornik · Study

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Jacob Hornik

21 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-1125-2073

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Citations1,941

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Most cited in this library

Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior1984 · 394 citations
Tactile Stimulation and Consumer Response1992 · 289 citations
The Use of Time: An Integrated Conceptual Model1981 · 245 citations
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!2015 · 174 citations
Strategies to Secure Compliance for a Mall Intercept Interview1988 · 150 citations

Works

21 shown

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience

Management Review Quarterly·2025·2 authors·Open access

11citations

Justice for all: A marketing perspective and research agenda

Journal of Business Research·2023·2 authors

8citations

The Temporal Dimension of Shopping Behavior

Journal of Service Science and Management·2021·1 author·Open access

12citations

Advertising Appeals, Moderators, And Impact on Persuasion

Journal of Advertising Research·2017·3 authors

69citations

Quantitative evaluation of persuasive appeals using comparative meta-analysis

The Communication Review·2016·3 authors

43citations

Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!

Computers in Human Behavior·2015·4 authors

174citations

Boosting consumers’ self-efficacy by repositioning the self

European Journal of Marketing·2014·4 authors

39citations

Factors influencing product involvement among young consumers

Journal of Consumer Marketing·2010·2 authors

43citations

Psychological Time: The Case of Time and Consumer Behaviour

Time & Society·1996·2 authors

59citations

The role of affect in consumers' temporal judgments

Psychology and Marketing·1993·1 author

46citations

Tactile Stimulation and Consumer Response

Journal of Consumer Research·1992·1 author

289citations

Effects of physical contact on customers' shopping time and behavior

Marketing Letters·1992·1 author

80citations

Time estimation and orientation mediated by transient mood

The Journal of Socio-Economics·1992·1 author

60citations

SHOPPING TIME AND PURCHASING BEHAVIOR AS A RESULT OF IN-STORE TACTILE STIMULATION

Perceptual and Motor Skills·1991·1 author

18citations

Diurnal Variation in Consumer Response

Journal of Consumer Research·1988·1 author

33citations

Strategies to Secure Compliance for a Mall Intercept Interview

Public Opinion Quarterly·1988·2 authors

150citations

An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas

International Journal of Advertising·1985·2 authors

18citations

Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior

Journal of Consumer Research·1984·1 author

394citations

Situational Effects on the Consumption of Time

Journal of Marketing·1982·1 author

119citations

The Use of Time: An Integrated Conceptual Model

Journal of Consumer Research·1981·2 authors

245citations

Quantitative Analysis of Visual Perception of Printed Advertisements

Journal of Advertising Research·1980·1 author

31citations