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Michael A. Wiles · Study
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Author
Michael A. Wiles
11 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-3680-9912
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Citations
896
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Most cited in this library
The Worth of Product Placement in Successful Films: An Event Study Analysis
2009 · 217 citations
Shareholder value implications of service failures in triads: The case of customer information security breaches
2014 · 132 citations
The Effect of Brand Acquisition and Disposal on Stock Returns
2011 · 127 citations
The Impact of Brand Rating Dispersion on Firm Value
2013 · 125 citations
The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
2006 · 67 citations
Works
11 shown
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities
Journal of the Academy of Marketing Science
·
2022
·
3 authors
28
citations
Marketing experience of CEOs and corporate social performance
Journal of the Academy of Marketing Science
·
2022
·
4 authors
63
citations
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
Journal of Marketing
·
2018
·
3 authors
25
citations
Shareholder value implications of service failures in triads: The case of customer information security breaches
Journal of Operations Management
·
2014
·
3 authors
132
citations
Make the most of a polarizing brand
·
2013
·
3 authors
15
citations
The Impact of Brand Rating Dispersion on Firm Value
Journal of Marketing Research
·
2013
·
3 authors
·
Open access
125
citations
The Effect of Brand Acquisition and Disposal on Stock Returns
Journal of Marketing
·
2011
·
3 authors
127
citations
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Marketing Science
·
2010
·
4 authors
63
citations
The Worth of Product Placement in Successful Films: An Event Study Analysis
Journal of Marketing
·
2009
·
2 authors
217
citations
The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
Journal of Retailing
·
2006
·
1 author
67
citations
Attracting Graduates to Sales Positions and the Role of Recruiter Knowledge: A Reexamination
Journal of Personal Selling and Sales Management
·
2004
·
2 authors
34
citations