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Adriana Manolică · Study

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Adriana Manolică

7 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0003-1724-1516

h-index5

i104

Citations201

Works here7

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26

Most cited in this library

Compulsive Buying Behavior on the Internet2015 · 58 citations
Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities2015 · 56 citations
Building Brands Identity2015 · 54 citations
Is Consumer Overchoice a Reason for Decision Paralysis?2021 · 25 citations
Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model2025 · 7 citations

Works

7 shown

Table 1. Number of participants per generation and their time spent online. -

Zenodo (CERN European Organization for Nuclear Research)·2026·4 authors·other·Open access

0citations

Adoption of AI in Digital Marketing: Comparing Gen Z and Gen Y through the Technology Acceptance Model

BRAIN BROAD RESEARCH IN ARTIFICIAL INTELLIGENCE AND NEUROSCIENCE·2025·5 authors·Open access

7citations

THE MEANING OF LIFE AT 20 YEARS OLD. GENERATION Z CONSUMERS

Annals of Faculty of Economics·2022·4 authors·Open access

1citations

Is Consumer Overchoice a Reason for Decision Paralysis?

Sustainability·2021·4 authors·Open access

25citations

Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities

Sustainability·2015·4 authors·Open access

56citations

Compulsive Buying Behavior on the Internet

Procedia Economics and Finance·2015·3 authors·Open access

58citations

Building Brands Identity

Procedia Economics and Finance·2015·3 authors·Open access

54citations