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Bruce L. Stern · Study

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Bruce L. Stern

14 works· latest 2002· 2 institutionscluster: provisional

h-index11

i1013

Citations1,625

Works here14

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Most cited in this library

An Analysis of Information Content in Television Advertising1977 · 588 citations
Research for Marketing Decisions1989 · 305 citations
Contemporary Marketing Research1992 · 218 citations
Self-Concept and Significant Others1971 · 122 citations
The Information Content of Comparative Magazine Advertisements1983 · 84 citations

Works

14 shown

Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?

Journal of Marketing Education·2002·2 authors

68citations

U.S. Business Schools' Reaction to the Total Quality Management Movement

Journal of Education for Business·1993·2 authors

16citations

Contemporary Marketing Research

Journal of Marketing Research·1992·2 authors

218citations

Information Content in Television Advertising: A Replication and Extension

Journal of Advertising Research·1991·2 authors

75citations

Research for Marketing Decisions

Journal of Marketing Research·1989·4 authors

305citations

The Incidence and Characteristics of Disclaimers in Children's Television Advertising

Journal of Advertising·1984·2 authors

41citations

The Information Content of Comparative Magazine Advertisements

Journal of Advertising·1983·

3 authors

84citations

Magazine Advertising: An Analysis of Its Information Content

Journal of Advertising Research·1981·3 authors

36citations

The World of Goods. Douglas, Mary, and Baron Isherwood. New York: Basic Books, Inc. 1979

Journal of Advertising·1980·1 author·other

11citations

Children's Television Advertising and Brand Choice: A Laboratory Experiment

Journal of Advertising·1977·2 authors

51citations

An Analysis of Information Content in Television Advertising

Journal of Marketing·1977·2 authors

588citations

Retail Management, Satisfaction of Consumer Needs

Journal of Marketing·1975·4 authors·other

10citations

Risky Shift: An Empirical Investigation and Implications for Industrial Buying Behavior and Marketing Management

Journal of the Academy of Marketing Science·1975·2 authors

0citations

Self-Concept and Significant Others

Journal of Marketing Research·1971·2 authors

122citations