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Kunal Swani · Study
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Author
Kunal Swani
8 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0002-5500-8005
Works
8 shown
Brand communities: A literature review and future research agendas using TCCM approach
International Journal of Consumer Studies
·
2021
·
3 authors
164
citations
To app or not to app: A business-to-business seller's decision
Industrial Marketing Management
·
2020
·
1 author
·
Open access
39
citations
The untapped potential of B2B advertising: A literature review and future agenda
Industrial Marketing Management
·
2019
·
3 authors
·
Open access
64
citations
To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies
Psychology and Marketing
·
2017
·
3 authors
·
Open access
61
citations
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Industrial Marketing Management
·
2016
·
5 authors
·
Open access
345
citations
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Industrial Marketing Management
·
2014
·
3 authors
·
Open access
305
citations
Spreading the word through likes on Facebook
Journal of Research in Interactive Marketing
·
2013
·
3 authors
227
citations
Interactions between price and price deal
Journal of Product & Brand Management
·
2010
·
2 authors
·
Open access
48
citations