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Brandon J. Reich · Study

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Brandon J. Reich

5 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-2977-4339

h-index4

i104

Citations1,172

Works here5

15

16

23

Most cited in this library

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words2016 · 907 citations
Less is more: is a green demarketing strategy sustainable?2015 · 117 citations
Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts2016 · 99 citations
And justice for all: Revisiting the Global Belief in a Just World Scale2015 · 45 citations
Bought but never used: How and when unused utility reduces subsequent spending2023 · 4 citations

Works

5 shown

Bought but never used: How and when unused utility reduces subsequent spending

Psychology and Marketing·2023·2 authors·Open access

4citations

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts

Journal of Advertising·2016·2 authors

99citations

Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words

Computers in Human Behavior·2016·2 authors

907citations

Less is more: is a green demarketing strategy sustainable?

Journal of Marketing Management·2015·2 authors

117citations

And justice for all: Revisiting the Global Belief in a Just World Scale

Personality and Individual Differences·2015·2 authors

45citations