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Qing Yao · Study

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Qing Yao

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-3767-5135

h-index4

i103

Citations130

Works here6

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Most cited in this library

How internal marketing can cultivate psychological empowerment and enhance employee performance2013 · 53 citations
Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal2014 · 34 citations
Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment2015 · 31 citations
Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands2024 · 9 citations
质量还是价格?折衷产品缺货情境下的消费者选择2019 · 2 citations

Works

6 shown

The defensive reactions: How dissociative out-groups’ imitation of goal setting affects imitated consumers?

Current Psychology·2024·3 authors

1citations

Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands

Journal of Brand Management·2024·4 authors

9citations

质量还是价格?折衷产品缺货情境下的消费者选择

Acta Psychologica Sinica·2019·2 authors·Open access

2citations

Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment

Social Behavior and Personality An International Journal·2015·3 authors·Open access

31citations

Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal

Journal of Retailing·2014·2 authors

34citations

How internal marketing can cultivate psychological empowerment and enhance employee performance

Social Behavior and Personality An International Journal·2013·2 authors·Open access

53citations