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Judy I. Alpert · Study

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Judy I. Alpert

4 works· latest 2003· 1 institutionscluster: provisional

h-index4

i104

Citations625

Works here4

89

90

91

03

Most cited in this library

Music influences on mood and purchase intentions1990 · 311 citations
Purchase occasion influence on the role of music in advertising2003 · 203 citations
Background Music As an Influence in Consumer Mood and Advertising Responses1989 · 85 citations
Contributions From a Musical Perspective on Advertising and Consumer Behavior1991 · 26 citations

Works

4 shown

Purchase occasion influence on the role of music in advertising

Journal of Business Research·2003·3 authors

203citations

Contributions From a Musical Perspective on Advertising and Consumer Behavior

ACR North American Advances·1991·2 authors

26citations

Music influences on mood and purchase intentions

Psychology and Marketing·1990·2 authors

311citations

Background Music As an Influence in Consumer Mood and Advertising Responses

ACR North American Advances·1989·2 authors

85citations