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Jaziba Haroon Siddiqui · Study

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Jaziba Haroon Siddiqui

2 works· latest 2021· 1 institutionscluster: provisional

h-index2

i101

Citations139

Works here2

21

Most cited in this library

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India2021 · 130 citations
A Study on the Influence and Impact of Advertising to Consumer Purchase Behaviour in Rural Areas of India2021 · 9 citations

Works

2 shown

Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India

Journal of theoretical and applied electronic commerce research·2021·6 authors·Open access

130citations

A Study on the Influence and Impact of Advertising to Consumer Purchase Behaviour in Rural Areas of India

Academy of strategic management journal/Academy of Strategic Management journal·2021·6 authors

9citations