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Sarah M. Stanley · Study
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Author
Sarah M. Stanley
3 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0003-2526-091X
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473
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Most cited in this library
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
2008 · 253 citations
Dimensions of fit between a brand and a social cause and their influence on attitudes
2010 · 202 citations
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
2022 · 18 citations
Works
3 shown
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
The Journal of Marketing Theory and Practice
·
2022
·
4 authors
18
citations
Dimensions of fit between a brand and a social cause and their influence on attitudes
International Journal of Research in Marketing
·
2010
·
3 authors
202
citations
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Psychology and Marketing
·
2008
·
3 authors
253
citations