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Dirk Görtz · Study

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Dirk Görtz

1 works· latest 2013· 1 institutionscluster: provisional

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Making sense of metaphor: The impact of target-group-specific headlines in direct mail2013 · 5 citations

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Making sense of metaphor: The impact of target-group-specific headlines in direct mail

Journal of Marketing Communications·2013·3 authors

5citations