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Yonggui Wang · Study
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Author
Yonggui Wang
49 works
· latest 2025
· 8 institutions
cluster: provisional
ORCID 0000-0002-3777-9447
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45
Citations
5,129
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Most cited in this library
An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China
2004 · 702 citations
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
2020 · 463 citations
An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry
2004 · 438 citations
The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China
2003 · 341 citations
Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory
2018 · 250 citations
Works
49 shown
Exploring factors in AI-based healthcare services adoption: integrating cognitive, social and technical perspectives
Asia Pacific Journal of Marketing and Logistics
·
2025
·
3 authors
8
citations
Knowledge transfer from reverse innovation in global value chains: A signaling theory perspective
Economic Modelling
·
2024
·
1 author
8
citations
The impact of supply chain strategy on supply chain transparency over the firm lifecycle: evidence from China
International Journal of Operations & Production Management
·
2024
·
3 authors
18
citations
Impact of technology-enabled product eco-innovation: Empirical evidence from the Chinese manufacturing industry
Technovation
·
2023
·
4 authors
39
citations
Decoupling in international business: The ‘new’ vulnerability of globalization and MNEs’ response strategies
Journal of International Business Studies
·
2023
·
4 authors
·
Open access
176
citations
Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets
International Marketing Review
·
2023
·
3 authors
16
citations
Consumer confidence and green purchase intention: An application of the stimulus-organism-response model
Journal of Retailing and Consumer Services
·
2022
·
4 authors
196
citations
Innovation in the sharing economy: A framework and future research agenda
Journal of Business Research
·
2022
·
5 authors
41
citations
When does customer participation influence new product performance? The role of ambiguity and strategic collaboration
Industrial Marketing Management
·
2022
·
4 authors
13
citations
Different roles, different strokes: How to leverage two types of digital platform capabilities to fuel service innovation
Journal of Business Research
·
2022
·
3 authors
106
citations
Two facets of pride and knowledge hiding: an empirical analysis
Journal of Knowledge Management
·
2021
·
3 authors
19
citations
Uniting in the letter but breaching in the spirit: Contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
Industrial Marketing Management
·
2021
·
3 authors
26
citations
The Distinctive Domain of the Sharing Economy: Definitions, Value Creation, and Implications for Research
Journal of Management Studies
·
2021
·
5 authors
·
Open access
66
citations
Consumer confidence and conspicuous consumption: A conservation of resources perspective
International Journal of Consumer Studies
·
2021
·
4 authors
38
citations
Knowledge hiding as the dark side of competitive psychological climate
Leadership & Organization Development Journal
·
2020
·
4 authors
75
citations
Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
Journal of Business Research
·
2020
·
4 authors
·
Open access
463
citations
Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector
Journal of Business Ethics
·
2019
·
4 authors
64
citations
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
Journal of the Academy of Marketing Science
·
2019
·
5 authors
151
citations
Perceived financial well-being and its effect on domestic product purchases
International Marketing Review
·
2018
·
3 authors
43
citations
Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory
Journal of Cleaner Production
·
2018
·
4 authors
250
citations
The double-edged effects of perceived knowledge hiding: empirical evidence from the sales context
Journal of Knowledge Management
·
2018
·
4 authors
182
citations
Opportunities and challenges of value co-creation
International Journal of Contemporary Hospitality Management
·
2017
·
4 authors
·
Open access
53
citations
Untangling the safeguarding and coordinating functions of contracts: Direct and contingent value in China
Journal of Business Research
·
2017
·
4 authors
25
citations
Configurations of Innovations across Domains: An Organizational Ambidexterity View
Journal of Product Innovation Management
·
2016
·
4 authors
73
citations
Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity
Journal of International Marketing
·
2016
·
3 authors
57
citations
Governing local supplier opportunism in China: Moderating role of institutional forces
Journal of Operations Management
·
2016
·
4 authors
128
citations
Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination
Journal of Marketing
·
2016
·
4 authors
90
citations
Managing relationships with power advantage buyers: The role of supplier initiated bonding tactics in long-term buyer–supplier collaborations
Journal of Business Research
·
2016
·
5 authors
65
citations
Customer relationship investment and relationship strength: evidence from insurance industry in China
Journal of Services Marketing
·
2016
·
5 authors
34
citations
Alliance Formation in the Midst of Market and Network: Insights From Resource Dependence and Network Perspectives
Journal of Management
·
2016
·
5 authors
75
citations
Technology investment under flexible capacity strategy with demand uncertainty
International Journal of Production Economics
·
2014
·
5 authors
28
citations
Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry
Journal of Business-to-Business Marketing
·
2013
·
3 authors
54
citations
“Tailoring” customization services
Journal of service management
·
2013
·
3 authors
27
citations
Testing the moderating effects of toolkits and user communities in personalization: The case of social networking service
Decision Support Systems
·
2013
·
2 authors
14
citations
Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies
Psychology and Marketing
·
2012
·
5 authors
59
citations
Customer relationship management capabilities
Management Decision
·
2012
·
2 authors
212
citations
Customization Mode, Decision Outcome, and Task Enjoyment: the Role of Regulatory Focus
ACR North American Advances
·
2010
·
2 authors
0
citations
Operationalization of corporate entrepreneurship and its performance implications in China
Journal of Chinese Entrepreneurship
·
2008
·
2 authors
31
citations
Corporate entrepreneurship and market performance: an empirical study in China
Journal of Technology Management in China
·
2007
·
4 authors
23
citations
Revisiting motivation preference within the Chinese context: an empirical study
Chinese Management Studies
·
2007
·
3 authors
7
citations
The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
Corporate Reputation Review
·
2006
·
4 authors
72
citations
How technological capability influences business performance
Journal of Technology Management in China
·
2006
·
3 authors
83
citations
The constituents of core competencies and firm performance: evidence from high-technology firms in china
Journal of Engineering and Technology Management
·
2004
·
3 authors
169
citations
An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry
Information Systems Frontiers
·
2004
·
3 authors
438
citations
An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China
Managing Service Quality
·
2004
·
4 authors
702
citations
CUSTOMER‐FOCUSED PERFORMANCE AND ITS KEY RESOURCE‐BASED DETERMINANTS: AN INTEGRATED FRAMEWORK
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness
·
2004
·
2 authors
34
citations
Customer‐focused performance and the dynamic model for competence building and leveraging
Journal of Management Development
·
2003
·
2 authors
101
citations
The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China
Managing Service Quality
·
2003
·
3 authors
341
citations
Service quality, customer satisfaction and behavior intentions
Info
·
2002
·
2 authors
136
citations