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Sydney Roslow

17 works· latest 2011· 2 institutionscluster: provisional

h-index13

i1013

Citations941

Works here17

Most cited in this library

A Simple and Reliable Method of Scoring the Thurstone Attitude Scales1934 · 217 citations
Brand recall and brand preference at sponsored golf and tennis tournaments1999 · 139 citations
The seven year itch? Mall shoppers across time2002 · 82 citations
A SIMPLE AND RELIABLE METHOD OF SCORING THE THURSTONE ATTITUDE SCALES1993 · 81 citations
Parsimonious measurement of customer satisfaction with personal service and the service setting1998 · 77 citations

Works

17 shown

Sports Event Sponsorship For Brand Promotion

Journal of Applied Business Research (JABR)·2011·3 authors·Open access

73citations

The seven year itch? Mall shoppers across time

Journal of Consumer Marketing·2002·4 authors

82citations

Inter-American Perspectives from Mall Shoppers

Journal of Global Marketing·2001·5 authors

25citations

Impact of situational variables and demographic attributes in two seasons on purchase behaviour

European Journal of Marketing·2000·3 authors

53citations

US‐Chilean mirrors: shoppers in two countries

Journal of Consumer Marketing·2000·5 authors

52citations

The relationships between market‐driven learning and new product success in export markets

International Marketing Review·1999·3 authors

47citations

Brand recall and brand preference at sponsored golf and tennis tournaments

European Journal of Marketing·1999·3 authors

Relationship between situational variables and purchasing in India and the USA

International Marketing Review·1996·4 authors

35citations

A SIMPLE AND RELIABLE METHOD OF SCORING THE THURSTONE ATTITUDE SCALES

Personnel Psychology·1993·3 authors

81citations

The Enigma of Cooperative Advertising

Journal of Business and Industrial Marketing·1993·3 authors

28citations

Segmenting The Hotel Market

Florida International University Digital Commons (Florida International University)·1989·2 authors

15citations

Nation-wide and local validation of the P.Q. or Personality Quotient Test.

Journal of Applied Psychology·1940·1 author

5citations

Restandardization of the A-S Reaction Study as a personnel form.

Journal of Applied Psychology·1938·2 authors

3citations

A Statistical Analysis of Rational Learning Problems

The Pedagogical Seminary and Journal of Genetic Psychology·1936·1 author

2citations

A study in the estimation of feelings.

Journal of Applied Psychology·1935·2 authors

7citations

A Simple and Reliable Method of Scoring the Thurstone Attitude Scales

The Journal of Social Psychology·1934·3 authors

217citations